The only way to stand out in today's and tomorrow's - cluttered marketplace is to build your product or service into a brand. The renowned marketing guru and author of The 22 Immutable Laws of Marketing demonstrates how to build any product or service into a world-class brand.
| ISBN-13: | 9781861976055 |
| ISBN-10: | 1861976054 |
| Publisher: | Profile Books |
| Publication date: | 2000-04 |
| Edition description: | New Ed |
| Pages: | 192 |
| Product dimensions: | Height: 7.55904 Inches, Length: 5.1181 Inches, Weight: 0.661386 Pounds, Width: 0.3937 Inches |
| Author: | Al Ries, Laura Ries |
| Language: | en |
| Binding: | Paperback |
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