The Art and Craft of Feature Writing Based on The Wall Street Journal Guide

Storytelling—how to catch and hold a reader’s interest through artful narration of factual material   William E. Blundell, one of the best writers on one of America's best-written papers—The Wall Street Journal—has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about:   ·         How and where to get ideas ·         What readers like and don’t like ·         Adding energy and interest to tired topics ·         Getting from first ideas to finish article ·         The rules of organization ·         How—and whom—to quote and paraphrase ·         Wordcraft, leads, and narrative flow ·         Self-editing and notes on style   … plus many sample feature articles.