The Art of Starting How to Build Your Creative Business from the Ground Up

The ultimate guide to developing and running your own creative business - whether you're ditching your day job or starting a side hustle - from two successful entrepreneurs who share everything they wish they they'd known from the beginning.The Art of Starting will guide you from setting up and taking the very first step on the journey, through to the day-to-day operations of running of a successful creative business. Whether your passion is in craft, photography, food, fashion or design, this book is full of indispensable advice from Iona Mathieson and Romy St Clair, two entrepreneurs who learnt the hard way and are here to share everything they wish they'd known from the start. Their practical advice helps you to make the most out of what you already know and develop future proof skills in a truly fulfilling job that works for you, rather than the other way around.In The Art of Starting you will:Discover your strengthsLearn how to value yourself, your product, and negotiate feesFind out what school didn't teach - from tax and accounting to social media management and developing communityIona and Romy started their floristry business SAGE Flowers with no formal training and less than £1,000. Fast forward a few short years and they have their own high street studio and an enviable client list including Mercedes, Nando's, Glossier and Fenty. In The Art of Starting they share tips and secrets from a range of experts and entrepreneurs so that your creative business will be a success too.