• The BBC's Legacy in Africa Continuities and Change

The BBC's Legacy in Africa Continuities and Change

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SKU SHUB333039
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Overview

"This book critically examines the historical and ongoing influence of the British Broadcasting Corporation (BBC) on African broadcasting, tracing its colonial roots through to its post-colonial legacy. The book details how in the 1940s the BBC established radio transmitter sites in East and Central Africa, thereby positioning itself as a model for broadcasting in British colonies and beyond. Grounded in a decolonial perspective, the book then explores the evolution of African radio structures, funding models, editorial policies, and programming strategies. In the post-colonial era, the BBC continued to train, equip, and support African broadcasters while maintaining a strong presence through African-focused programming. Some nations fully embraced the BBC model, while others developed hybrid broadcasting systems integrating British, local, and transnational influences. Beyond historical analysis, the book interrogates the BBC's enduring influence on African media, examining how contemporary local broadcasters negotiate, adapt, or resist its legacy. A nuanced exploration of these dynamics provides critical insights into the intersection of colonial-era institutions and contemporary African media landscapes. This book is an essential resource for scholars and researchers in media and communication studies, African studies, and decolonial studies, offering a comprehensive understanding of the BBC's role in shaping African broadcasting"-- Provided by publisher.

Product Details

ISBN-13: 9781041017394
ISBN-10: 1041017391
Publisher: Taylor & Francis Group
Publication date: 2025-08-19
Edition description: 1
Pages: 220
Product dimensions: Height: 9.44620110756 Inches, Length: 6.37620724756 Inches, Weight: 1.04058187664 Pounds, Width: 0.67 Inches
Author: Albert Sharra, Jimmy Kainja, Anthony Mavuto Gunde
Language: en
Binding: Hardcover

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