Annotation This book is designed to help businesses navigate the changing customer service landscape. It explores the nature of customer service, looking at its dramatic transformation from the traditional "seller-buyer" relationship to what the authors call the "pseudo-relationship" of today. Then it explains how such relationships can benefit both parties; why some businesses fail in the service arena; & most importantly, how readers can start, structure & build their own business in such a way that excellent service is guaranteed.
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