The Business of Plastic Surgery Navigating a Successful Career

1. The job search / Steven P. Davison and Mark W. Clemens -- 2. Choosing an academic career in plastic surgery / Geoffrey C. Gurtner and Michael T. Longaker -- 3. Solo practice / Joshua M. Korman and Heather J. Furnas -- 4. The combined reconstructive and cosmetic surgery practice / Joseph M. Mlakar -- 5. Making a living in reconstructive surgery / Steven P. Davison and Mark W. Clemens -- 6. Pursuing a career at Kaiser Permanente / Robert Pearl -- 7. Group practice in plastic surgery / Debra J. Johnson -- 8. Internal and external marketing and public relations / Anne Cohen -- 9. Online marketing / Ryan Miller -- 10. Optimizing your practice / Marie B.V. Olesen -- 11. Preventative maintenance of your practice / G. Marshall Franklin -- 12. Developing, establishing, and operating your own surgical suite / Gordon Merrick -- 13. Publishing in plastic surgery / Deepak M. Gupta [und weitere] -- 14. Technology, toys, and traps / Francisco Canales -- 15. A Medspa : to have or not to have / M. Dean Vistnes and Lynn Heublein -- 16. Medical inventions : from idea to funding / Joshua M. Korman -- 17. Contracts / Carol K. Lucas, Esq. -- 18. The wheel of misfortune : avoiding medical liability in elective surgery / Mark Gorney -- 19. Use of the internet by patients : how it affects your practice and what to do about it / Ronald P. Gruber -- 20. Recognizing and dealing with stress : a new model of resilience / Stephen Sideroff -- 21. The challenges for women in plastic surgery / Debra J. Johnson [und weitere] -- 22. Physician asset protection / Jay Adkisson -- 23. Personal financial planning for plastic surgeons / Lawrence B. Keller -- 24. Qualified retirement plans / Richard A. Pope