Consumers are hitting back at uncaring and insensitive corporate cultures. The Cluetrain Manifesto shows how to open a genuine dialogue with advertising-saturated customers seeking authenticity.
| ISBN-13: | 9780273650232 |
| ISBN-10: | 0273650238 |
| Publisher: | ft.com |
| Publication date: | 2000 |
| Pages: | 188 |
| Product dimensions: | Height: 11.69 Inches, Length: 8.26 Inches, Weight: 0.9259415004 Pounds, Width: 0.49 Inches |
| Author: | Rick Levine |
| Language: | en |
| Binding: | Paperback |
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