Well-known direct mail authority provides tricks-of-the-trade in list development. These helpful tips provide a thorough analysis of every criterion which differentiates one list from another, or one segment of a given list from another.
| ISBN-13: | 9780131592780 |
| ISBN-10: | 0131592785 |
| Publisher: | Prentice Hall |
| Publication date: | 1988 |
| Pages: | 744 |
| Product dimensions: | Height: 9.5 Inches, Length: 7.25 Inches, Weight: 3.11733638468 Pounds, Width: 1.5 Inches |
| Author: | Ed Burnett |
| Language: | en |
| Binding: | Hardcover |
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