• The Creative Priority Driving Innovative Business in the Real World

The Creative Priority Driving Innovative Business in the Real World

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SKU SHUB296060
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Overview

Hirshberg describes how Nissan Design International produced a culture which fostered innovation, enabling the author's team to produce designs for cars for Nissan and Ford, computers, golf clubs, yachts, ski boots and medical instruments. Demonstrates how to manage creative people and foster creativity at work.

Product Details

ISBN-13: 9780140277760
ISBN-10: 0140277765
Publisher: Penguin
Publication date: 1998
Pages: 261
Product dimensions: Height: 9.48817 Inches, Length: 6.45668 Inches, Width: 0.7874 Inches
Author: Jerry Hirshberg
Language: en
Binding: Hardcover

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