The Digital Playbook: How to Win the Strategic Technology Game

How to understand and think about key technology issues and decisions facing your organisation. This highly readable, no-nonsense playbook will help managers and executives understand the major trends affecting digital technology so you are prepared to make the right strategic decisions for your organisation. With case studies and practical guidance, it's split into short sections you can dip into at any time. It gets right to the point of what you need to know, helping you build a mindset for making better strategic technology decisions. Identify what you need to know to make the business and technology decisions and investments. Learn how to think effectively about key technology issues, like innovation, strategy, outsourcing and program management. Understand how companies must manage changes well, and what happens if companies manage changes poorly. Build a mindset to cope with an ever-changing competitive environment driven by emerging digital technology.