The Exhibitionist Inspiring Trade Show Excellence

"Ever left a trade show disappointed with the lack of good leads? Or wondered where all your time and money has gone whilst anxious about what your colleagues will think? Don't panic - you're not alone! Discover how to drive more profitable sales and accurately measure ROI from trade shows whilst learning to navigate the end-to-end process of planning, implementation and evaluation like a pro. Packed with practical advice and tips, brought to life through real experiences, this book shows you how to maximise every penny of your investment."--Back cover.