For all undergraduate marketing courses. The fundamental goal of this text is to show how marketing theory is applied in practice. The second edition of this best selling casebook has been completely updated with new case material drawn from a wide variety of sectors.
| ISBN-13: | 9780273638964 |
| ISBN-10: | 0273638963 |
| Publisher: | Financial Times Prentice Hall |
| Publication date: | 2000 |
| Edition description: | 2 |
| Pages: | 171 |
| Product dimensions: | Height: 9.75 Inches, Length: 7.5 Inches, Weight: 0.7936641432 Pounds, Width: 0.5 Inches |
| Author: | Levela Rickard, Kit Jackson |
| Language: | en |
| Binding: | Paperback |
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