• The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age New Media, New Clients, New Consumers in the Post-Television Age

The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age New Media, New Clients, New Consumers in the Post-Television Age

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SKU SHUB52624
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Est. Date: Feb 15, 2026
Overview

Veteran industry observer Joe Cappo briefly recaps the factors that impacted the industry in the late 1990s, and gives you advice on how to best position yourself, your work, and your business.

Product Details

ISBN-13: 9780071462150
ISBN-10: 0071462155
Publisher: McGraw Hill Professional
Publication date: 2005-10-31
Edition description: 1
Pages: 260
Product dimensions: Height: 8.5 Inches, Length: 4.5 Inches, Weight: 0.65 Pounds, Width: 0.75 Inches
Author: Joe Cappo
Language: en
Binding: Paperback

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