It examines the context in which multi-national companies operate and how the key players interact with each other and with the external business environment. It takes an issues based approach that explores contemporary issues that impact global business activity and examines the managerial responses to those issues. An excellent course text.
| ISBN-13: | 9781137310545 |
| ISBN-10: | 1137310545 |
| Publisher: | Macmillan Education UK |
| Publication date: | 2013-10 |
| Pages: | 379 |
| Product dimensions: | Height: 9.21 Inches, Length: 6.1401452 Inches, Weight: 1.28088574222 Pounds, Width: 0.78 Inches |
| Author: | Otto Lerbinger |
| Language: | en |
| Binding: | Paperback |
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