Presents ideas designed to help protect capital, prevent failure and waste in a marketing campaign, and produce profits, based on years of meetings, interviews, and strategy sessions in both bigand small-business settings. DLC: Marketing--Management.
| ISBN-13: | 9780139235740 |
| ISBN-10: | 0139235744 |
| Publisher: | Prentice Hall |
| Publication date: | 2000 |
| Edition description: | First Edition |
| Pages: | 385 |
| Product dimensions: | Height: 9.5 Inches, Length: 7.5 Inches, Weight: 1.8 Pounds, Width: 1 Inches |
| Author: | Craig S. Rice |
| Language: | en |
| Binding: | Hardcover |
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