Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
| ISBN-13: | 9780133078350 |
| ISBN-10: | 0133078353 |
| Publisher: | Pearson |
| Publication date: | 2014 |
| Edition description: | 5 |
| Pages: | 210 |
| Product dimensions: | Height: 9.05 Inches, Length: 7.4 Inches, Weight: 0.70106999316 Pounds, Width: 0.85 Inches |
| Author: | Marian Burk Wood |
| Language: | en |
| Binding: | Paperback |
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