Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.
| ISBN-13: | 9781137370051 |
| ISBN-10: | 113737005X |
| Publisher: | Palgrave Macmillan UK |
| Publication date: | 2014-06-27 |
| Pages: | 238 |
| Product dimensions: | Height: 9.48 Inches, Length: 6.34 Inches, Weight: 1.14199451716 Pounds, Width: 0.885 Inches |
| Author: | B. Simpfendorfer |
| Language: | en |
| Binding: | Hardcover |
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