With their word-of mouth advocacy of products or brands, superpromoters influence us and how we buy with the power of enthusiasm. Business managers should not just focus on complaining customers but they should value their enthusiastic friends: the superpromoters. By cultivating the superpromter they can more effectiviely promote their brand.
| ISBN-13: | 9780230285095 |
| ISBN-10: | 0230285090 |
| Publisher: | Palgrave Macmillan |
| Publication date: | 2011-01-15 |
| Pages: | 222 |
| Product dimensions: | Height: 10 Inches, Length: 6 Inches, Weight: 1.13978989454 Pounds, Width: 1 Inches |
| Author: | Rijn Vogelaar |
| Language: | en |
| Binding: | Hardcover |
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