For every marketing and sales executive, a portable source of today's top techniques---plus blueprints to tomorrow's hot techniques---from industry innovators. Puts at your fingertips over 120 sophisticated tools for: Strategy & Planning; Product Development & Introduction; Sales & Sales Management; Advertising & Promotion; Direct Marketing; Market Research & Analysis; Marketing management.
| ISBN-13: | 9780139323027 |
| ISBN-10: | 0139323023 |
| Publisher: | Prentice-Hall |
| Publication date: | 1991 |
| Pages: | 488 |
| Product dimensions: | Height: 5 Inches, Length: 7 Inches, Weight: 1.20372395052 Pounds, Width: 1 Inches |
| Author: | Alexander Hiam |
| Language: | en |
| Binding: | Paperback |
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