The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.
| ISBN-13: | 9781403906779 |
| ISBN-10: | 1403906777 |
| Publisher: | Palgrave Macmillan UK |
| Publication date: | 2004-10-29 |
| Pages: | 242 |
| Product dimensions: | Height: 9.75 Inches, Length: 6.5 Inches, Weight: 1.20592857314 Pounds, Width: 1 Inches |
| Author: | Herbert M. Meyers, Richard Gerstman |
| Language: | en |
| Binding: | Hardcover |
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