Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
| ISBN-13: | 9780230368828 |
| ISBN-10: | 0230368824 |
| Publisher: | Palgrave Macmillan UK |
| Publication date: | 2013-07-29 |
| Pages: | 184 |
| Product dimensions: | Height: 9 Inches, Length: 6 Inches, Weight: 1.0912881969 Pounds, Width: 1 Inches |
| Author: | Brendan Richardson |
| Language: | en |
| Binding: | Hardcover |
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