Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs.
| ISBN-13: | 9780240805924 |
| ISBN-10: | 0240805925 |
| Publisher: | Taylor & Francis |
| Publication date: | 2005 |
| Edition description: | 1 |
| Pages: | 235 |
| Product dimensions: | Height: 0.54 Inches, Length: 9.99 Inches, Weight: 1.0141264052 Pounds, Width: 6.77 Inches |
| Author: | Ivan Cury |
| Language: | en |
| Binding: | Paperback |
Discover more books in the same category
