Payment methods, smart cards and customer-elationship marketing are all converging at the moment of purchase, transforming the connections between shoppers, merchants and bankers. This book explores the impact of convergence and the opportunities for companies to use technology to gain market share.
| ISBN-13: | 9780566083150 |
| ISBN-10: | 0566083159 |
| Publisher: | Gower Publishing, Ltd. |
| Publication date: | 2000 |
| Pages: | 127 |
| Product dimensions: | Height: 9.5 Inches, Length: 6.39 Inches, Weight: 0.8 Pounds, Width: 0.67 Inches |
| Author: | Aneace Haddad |
| Language: | en |
| Binding: | Hardcover |
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