This guide explains how to retain satisfied customers through the application of TQM principles to database marketing techniques. The theory is backed up with case studies from some of the best and biggest companies.
| ISBN-13: | 9780077079505 |
| ISBN-10: | 0077079507 |
| Publisher: | McGraw Hill Book Company |
| Publication date: | 1995 |
| Pages: | 371 |
| Product dimensions: | Height: 9.0551 Inches, Length: 6.2992 Inches, Width: 0.94488 Inches |
| Author: | Angus Jenkinson |
| Language: | en |
| Binding: | Hardcover |
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