Winkreative Design Stories A Global View on Branding, Design and Publishing

Summary: Winkreative is the global design, brand identity, and consulting agency of Tyler Brûlé, the founder of Wallpaper* magazine and Monocle. 'Winkreative Design Stories' is a journey through the history of this agency, which in only a short time has established itself as one of the most sought-after addresses for corporate design and branding in the world. Highlighting a selection of projects from relaunching national carrier Swiss International Air Lines to rebranding Thailand as a magnet for international business, the book spans several continents and an impressive roster of premium clients. Divided into the core themes of Charm, Craft, Intelligence, Clarity, and Storytelling, each chapter of the book showcases a set of projects sharing that characteristic, alongside short, conversational pieces, which offer insight into the thinking and skill behind Winkreative&’s huge diversity of work, revealing the culture of the agency itself.