This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.
| ISBN-13: | 9780333963654 |
| ISBN-10: | 0333963652 |
| Publisher: | Palgrave Macmillan |
| Publication date: | 2002-03-08 |
| Edition description: | 2002 |
| Pages: | 208 |
| Product dimensions: | Height: 9.21 Inches, Length: 6.14 Inches, Weight: 0.71870697412 Pounds, Width: 0.45 Inches |
| Author: | C. Genasi |
| Language: | en |
| Binding: | Paperback |
Discover more books in the same category
Be the first to review this book!
