Presenting case studies that examine how real people and organizations are actually using wireless techniques, this book features the methodology that the author has used to help countless companies develop their wireless strategies and tactics. It contains a step-by-step guide to creating a business plan for mobile strategy and features examples from almost 50 vendors and organizations, such as BMW, Citysearch, Avantgo, RIM and SkyTel, who are using wireless successfully today.
| ISBN-13: | 9780814407257 |
| ISBN-10: | 0814407250 |
| Publisher: | AMACOM |
| Publication date: | 2002 |
| Pages: | 382 |
| Product dimensions: | Height: 9.5 Inches, Length: 6.25 Inches, Weight: 1.6314207388 Pounds, Width: 1.5 Inches |
| Author: | Craig Settles |
| Language: | en |
| Binding: | Hardcover |
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