| ISBN-13: | 9780132418782 |
| ISBN-10: | 0132418789 |
| Publisher: | Prentice Hall PTR |
| Publication date: | 1996 |
| Edition description: | 6th ed. |
| Pages: | 314 |
| Product dimensions: | Height: 10.86612 Inches, Length: 8.18896 Inches, Weight: 1.43080008038 Pounds, Width: 0.62992 Inches |
| Author: | Philip Kotler, Allen Schmidt |
| Language: | en |
| Binding: | Paperback |
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