A guide to the fundamentals of radio, television, cable, satellites, and other technologies. Discusses programming, advertising, management, regulation, station operation, industry structure, audience research, and career preparation. Annotation copyright Book News, Inc. Portland, Or.
| ISBN-13: | 9780240800141 |
| ISBN-10: | 0240800141 |
| Publisher: | Butterworth-Heinemann |
| Publication date: | 1990 |
| Pages: | 336 |
| Product dimensions: | Height: 10 Inches, Length: 8 Inches, Width: 0.75 Inches |
| Author: | Phillip O. Keirstead, Sonia-Kay Keirstead |
| Language: | en |
| Binding: | Paperback |
Discover more books in the same category
Be the first to review this book!
