Focusing on the strategic management of technology and innovation, this text combines text and cases. It features Harvard cases together with a section on developing new products and new business.
| ISBN-13: | 9780071149464 |
| ISBN-10: | 0071149465 |
| Publisher: | Irwin |
| Publication date: | 1996 |
| Edition description: | International 2 Revised ed |
| Pages: | 923 |
| Product dimensions: | Weight: 4.0124131684 Pounds |
| Author: | Robert A. Burgelman, Modesto A. Maidique, Steven C. Wheelwright |
| Language: | en |
| Binding: | Paperback |
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