Building on the principles and practices detailed in the first and second editions, this third edition presents updated case studies, additional concepts and research data, and a practical framework that looks at the who, how, why, when and where of partnerships and alliances.
| ISBN-13: | 9780074708798 |
| ISBN-10: | 0074708791 |
| Publisher: | McGraw-Hill |
| Publication date: | 2000 |
| Edition description: | 3 |
| Pages: | 402 |
| Product dimensions: | Height: 9.5 Inches, Length: 7.2 Inches, Weight: 0.00440924524 Pounds, Width: 0.94 Inches |
| Author: | Tony Lendrum |
| Language: | en |
| Binding: | Hardcover |
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