The most widely used strategic management text in the world is now better than ever! Fred R. Davids revision of his popular text gives students of all levels a thorough and interesting introduction to strategic management - one that will show you the value and the excitement of the field. Now with a greater emphasis on the use of technology and international strategic management, this eighth edition includes fascinating new cases, a useful model, handy matrices, and much more: *A new box on e-commerce appears in every chapter *A new Cohesion Case featuring America Online illustrates key concepts at the end of each chapter *Up-to-date international coverage has been integrated throughout the text *Over 50 Experiential Exercises that help you learn new management skills *A practical - not theoretical - orientation that shows you how to apply what youre reading about *Available with Mastering Strategy - the most extensive cross-platform business education resource in the world *MYPHLIP - Prentice Halls industry standard Web gives you one-click access to all of the resources created by our award-winning team of educators.
| ISBN-13: | 9780130269959 |
| ISBN-10: | 0130269956 |
| Publisher: | Prentice Hall |
| Publication date: | 2001 |
| Edition description: | 8th Edition |
| Pages: | 432 |
| Product dimensions: | Height: 10.2362 Inches, Length: 8.2677 Inches, Weight: 3.52078232414 Pounds, Width: 1.33858 Inches |
| Author: | Fred R. David |
| Language: | en |
| Binding: | Hardcover |
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