Strategic Management Concepts & Cases

The most widely used strategic management text in the world is now better than ever! Fred R. Davids revision of his popular text gives students of all levels a thorough and interesting introduction to strategic management - one that will show you the value and the excitement of the field. Now with a greater emphasis on the use of technology and international strategic management, this eighth edition includes fascinating new cases, a useful model, handy matrices, and much more: *A new box on e-commerce appears in every chapter *A new Cohesion Case featuring America Online illustrates key concepts at the end of each chapter *Up-to-date international coverage has been integrated throughout the text *Over 50 Experiential Exercises that help you learn new management skills *A practical - not theoretical - orientation that shows you how to apply what youre reading about *Available with Mastering Strategy - the most extensive cross-platform business education resource in the world *MYPHLIP - Prentice Halls industry standard Web gives you one-click access to all of the resources created by our award-winning team of educators.