International Business An Integrated Approach

For undergraduate and graduate courses in International Business. This text applies a cross-functional, integrated approach to the study of international business. By including examples of companies from around the world, it provides students with an unbiased, global perspective on business. Clear, straightforward explanations of difficult material supported by informative illustrations make this text accessible to all students. The texts dynamic portrayal of international business makes the subject lively, topical, and enjoyable. *Global Perspective: Features a wealth of examples and cases that profile companies from around the world. *Integrated approach: Emphasizes that international business decisions have an impact on all business functions. *Topical and current: Features Entrepreneurial Focus, Global Manager, and World Business Survey boxes. *GLOBE CD-ROM-(Global Landscape of the Business Environment): Atlas of exercises gives student an entire electronic atlas of physical and political maps plus exercises in cultural and economic geography (Additional Fee). *Companion website: Offers bimonthly news updates that are integrated into the text as well as a wide range of Internet