Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.
| ISBN-13: | 9780131902084 |
| ISBN-10: | 0131902083 |
| Publisher: | Prentice Hall |
| Publication date: | 1996 |
| Edition description: | Seventh Edition |
| Pages: | 122 |
| Product dimensions: | Height: 11.14171 Inches, Length: 8.46455 Inches, Weight: 3.98595769696 Pounds, Width: 1.37795 Inches |
| Author: | Philip Kotler, Gary Armstrong |
| Language: | en |
| Binding: | Hardcover |
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