International Marketing by Cateora is the market leader and through many editions set the standard by which other international texts are measured. This course covers both the marketing of consumer and industrial products/services in global markets. This book will remain a market leader by staying on top of the vast number of changes occurring in global markets.
| ISBN-13: | 9780256259827 |
| ISBN-10: | 0256259828 |
| Publisher: | Irwin McGraw-Hill |
| Publication date: | 1998 |
| Edition description: | 10th Edition |
| Pages: | 752 |
| Product dimensions: | Height: 11.75 Inches, Length: 1.25 Inches, Weight: 4.188782978 Pounds, Width: 8.75 Inches |
| Author: | Philip R. Cateora, John L. Graham |
| Language: | en |
| Binding: | Hardcover |
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