Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in the global market.
| ISBN-13: | 9780133956252 |
| ISBN-10: | 0133956253 |
| Publisher: | Prentice Hall |
| Publication date: | 1996 |
| Edition description: | 4 |
| Pages: | 608 |
| Product dimensions: | Height: 10.5 Inches, Length: 1.25 Inches, Weight: 3.14379185612 Pounds, Width: 8.25 Inches |
| Author: | Philip Kotler |
| Language: | en |
| Binding: | Hardcover |
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