How do you sell an innovative product to a market that does not yet exist? Entrepreneurial businesses often create products and services based on radically new technology that have the power to change the marketplace. Entrepreneurial Marketing focuses on these challenges.
| ISBN-13: | 9780367445324 |
| ISBN-10: | 0367445328 |
| Publisher: | Routledge |
| Publication date: | 2021-09-15 |
| Edition description: | 3 |
| Pages: | 164 |
| Product dimensions: | Height: 9.21 Inches, Length: 6.14 Inches, Weight: 0.59965735264 Pounds, Width: 0.38 Inches |
| Author: | E. J. Nijssen |
| Language: | en |
| Binding: | Paperback |
Discover more books in the same category
Be the first to review this book!
