Focuses on the need to analyze the external environment and the competitive marketplace to make strategic market selections and competitive positioning decisions. The most complete, systematic approach to external analysis available. Addresses key current strategy issues, and is noted for its extensive use of business examples.
| ISBN-13: | 9780471415725 |
| ISBN-10: | 0471415723 |
| Publisher: | Wiley |
| Publication date: | 2001-07-26 |
| Edition description: | 6 |
| Pages: | 352 |
| Product dimensions: | Height: 9.0551 Inches, Length: 6.082665 Inches, Weight: 0.87523518014 Pounds, Width: 0.496062 Inches |
| Author: | David A. Aaker |
| Language: | en |
| Binding: | Paperback |
Discover more books in the same category
Be the first to review this book!
