This contains four freestanding documentaries specially filmed for intermediate level Business English learners. It is sold with a Teacher's Guide with photocopiable tasks for learners plus ideas on how to use the material and key. Sequence 1 Welcome to Prince focuses on the American sports goods manufacturer. It introduces viewers to the company, examines product design and focuses on dealing with customers. Sequence 2 The Delivery is about a French supermarket seafood order to a British company. It focuses on ordering, phoning, transportation, quality control and food retailing. Sequence 3 At Leapfrog looks at how a qualitative market research company, Leapfrog, can help a large chocolate manufacturer, Mars, in coming to a decision about whether to change a brand name or not. Sequence 4 The Solar Way filmed at BP Solar in Sydney shows in simple terms how the technology works and what its applications are.
| ISBN-13: | 9780521626453 |
| ISBN-10: | 0521626455 |
| Publisher: | Cambridge University Press |
| Publication date: | 1998-10-15 |
| Edition description: | Vhs |
| Pages: | 80 |
| Product dimensions: | Height: 9.72 Inches, Length: 7.48 Inches, Weight: 0.42328754304 Pounds, Width: 0.24 Inches |
| Author: | Lynda Lawson |
| Language: | en |
| Binding: | Paperback |
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