Sales and Market Forecasting for Entrepreneurs

An organizational strategy and business plan may begin with an engaging product or service concept. It may end with a creative investment funding strategy. But at its heart, its very core, a business plan must address the fundamental operating principles of management accounting from a pragmatic "nuts and bolts" perspective. This book will focus on the fundamental steps of business planning within a managerial accounting framework, those being: (a) the business model, (b) volume and process flow, (c) product and service costing, (d) revenue and pricing, and (e) investment value. It will also use the core principles of risk management to address challenges that inevitably arise whenever situations fail to unfold according to plan.