For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments.
| ISBN-13: | 9781849201889 |
| ISBN-10: | 1849201889 |
| Publisher: | SAGE Publications |
| Publication date: | 2011-12-06 |
| Edition description: | 1 |
| Pages: | 468 |
| Product dimensions: | Height: 9.7 Inches, Length: 6.9 Inches, Weight: 2.2487150724 Pounds, Width: 1.2 Inches |
| Author: | Gerard Hastings, Kathryn Angus, Carol Bryant |
| Language: | en |
| Binding: | Hardcover |
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