This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, it shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future.
| ISBN-13: | 9780367765040 |
| ISBN-10: | 0367765047 |
| Publisher: | Routledge |
| Publication date: | 2021-09-09 |
| Edition description: | 1 |
| Pages: | 142 |
| Product dimensions: | Height: 9.21258 Inches, Length: 6.14172 Inches, Weight: 0.6393405598 Pounds, Width: 0.35 Inches |
| Author: | Jacek Kall |
| Language: | en |
| Binding: | Paperback |
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