Focuses on the rhetorical emphases of audience, purpose, and context to allow communicators to shape their messages more appropriately to all channels and for all purposes. This title covers the topics in all forms of business communication.
| ISBN-13: | 9780071317955 |
| ISBN-10: | 0071317953 |
| Publisher: | McGraw-Hill/Irwin |
| Publication date: | 2012 |
| Edition description: | 10th |
| Pages: | 729 |
| Product dimensions: | Height: 11.401552 Inches, Length: 8.098409 Inches, Weight: 3.26945534546 Pounds, Width: 0.999998 Inches |
| Author: | Kitty O. Locker, Donna S. Kienzler |
| Language: | en |
| Binding: | Paperback |
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