Business International's Global Management Desk Reference

New markets, developing economies, dissolving trade barriers, increased market segmentation, and growing consumer demand for high quality and environmentally safe products are transforming today's global business arena. This comprehensive reference provides the insider's knowledge that will help your company seize emerging opportunities - and avoid the pitfalls - of doing business anywhere in our fast-changing world.Based on the work of Business International Corporation's expert consultants and researchers, this practical reference offers step-by-step guidance and advice on a broad array of today's most pressing international business issues and problems. In addition, the Desk Reference contains many useful, brief case histories describing the strategies and solutions employed by such successful players on the world stage as Shell, Sony, Kodak, GE, 3M, and others.Filled with hundreds of proven techniques, timely insights, and invaluable tips that are unavailable in any other single source, Business International's Global Management Desk Reference shows you how to organize international operations to achieve overall corporate goals; assure top-notch quality control; devise marketing strategies that meet the changing and divergent needs of your consumer base and tap the potential of emerging markets; develop sound financial management systems and improve your planning and investment strategies; attract, hire, and manage a foreign national staff that's top quality and highly motivated; implement methods for enhanced efficiency and profitability, such as core competence; navigate the often intricate legal waters, including those changes resulting from the advent of the European Community; and deal with key public policy issues, and make the very most of your PR efforts.Never before has the potential for success been greater or the challenges more immense, making it imperative on global businesses to be well acquainted with the latest proven strategies, organizations, and systems. And never before has there been such a compendium of up-to-the-minute, ready-to-implement information on such a broad range of global business concerns. This blueprint for international success in the 1990s is must reading ... regardless of your company's size, reach, or stage of growth.