Presenting an unrivalled perspective into the inner-workings of Chinese corporations and their expansion plans for international markets, this book combines executive interviews and first-hand accounts providing the sorely needed context to the rise of Chinese companies in home and overseas markets and how the West can successfully compete.
| ISBN-13: | 9781137293923 |
| ISBN-10: | 1137293926 |
| Publisher: | Palgrave Macmillan UK |
| Publication date: | 2014-04-14 |
| Edition description: | 2014 |
| Pages: | 190 |
| Product dimensions: | Height: 8.5 Inches, Length: 5.5 Inches, Weight: 0.92 Pounds, Width: 0.63 Inches |
| Author: | Joel Backaler |
| Language: | en |
| Binding: | Hardcover |
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