Contemporary Approaches of the Scientific Theory of Place Marketing Place Branding in Globalized Conditions and Economic Crisis

The contemporary economic crisis is one of the biggest in the global economy and has been forcefully applied to the real economy, revolting in a deep recession. Globalisation has in turn contributed to the faster transmission of the problem from country to country. This crisis disproportionally affects countries with small and medium development but also the medium and low social layers and small and medium entrepreneurship within countries. The stability of employment has fallen apart. This monograph consists of a useful tool for other and future researchers but also for the local communities of various regions in order to be able to design a real exit from the crisis.