Easy to start-up and use - even for students and instructors with no computer experience - this DOS-based multi-business unit computer simulation provides players with real-world experience in managing strategic choices and in engaging in negotiations. The instructor's manual contains instructor and student disks. *Expanded international focus to cover major emerging markets. *Allows the administrator to set a parameter for the exchange rates for these countries. *This information is available on the Internet so students in most universities can read about these countries easily and for free. *Allows multiple acquisitions and divestitures in a decision period. *Presents new incidents that address corporate culture and the learning organization. *Includes the possibility of creating a joint venture situation. *Incorporates new trends in strategic management including: Possible marketing and production in foreign countries and the configuration of a multinational corporate structure: Impact of exchange rates for multinational firms: The incorporation of quality management on an organization-wide basis. *Easy to install the software on local area networks. *Uses the latest theories of
| ISBN-13: | 9780135955888 |
| ISBN-10: | 0135955882 |
| Publisher: | Prentice Hall |
| Publication date: | 1999 |
| Edition description: | Subsequent |
| Pages: | 117 |
| Product dimensions: | Height: 11 Inches, Length: 8.75 Inches, Weight: 0.83114272774 Pounds, Width: 0.5 Inches |
| Author: | Jerald R. Smith, Peggy A. Golden |
| Language: | en |
| Binding: | Paperback |
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