This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
| ISBN-13: | 9780367819798 |
| ISBN-10: | 0367819791 |
| Publisher: | Routledge, Taylor & Francis Group |
| Publication date: | 2021-10 |
| Edition description: | 2 |
| Pages: | 314 |
| Product dimensions: | Height: 9.68502 Inches, Length: 6.85038 Inches, Weight: 1.46827866492 Pounds, Width: 0.76 Inches |
| Author: | Peter C. Verhoef, Edwin Kooge, Natasha Walk, Jaap E. Wieringa |
| Language: | en |
| Binding: | Paperback |
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