• Digital Television Strategies Business Challenges and Opportunities

Digital Television Strategies Business Challenges and Opportunities

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SKU SHUB75882
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Est. Date: Feb 26, 2026
Overview

In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?

Product Details

ISBN-13: 9780333992951
ISBN-10: 0333992954
Publisher: Palgrave Macmillan UK
Publication date: 2002-10-22
Edition description: 2002
Pages: 196
Product dimensions: Height: 9 Inches, Length: 6 Inches, Weight: 1.06042348022 Pounds, Width: 0.63 Inches
Author: A. Griffiths
Language: en
Binding: Hardcover

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