For undergraduate and graduate courses in Strategic Management and Business Policy. This brief text offers a short, concise explanation of the most important concepts and techniques in Strategic Management. Perfect for corporate and executive training programs. Serves as an excellent supplement to cases and simulations.
| ISBN-13: | 9780131227880 |
| ISBN-10: | 0131227882 |
| Publisher: | Prentice Hall |
| Publication date: | 2003 |
| Pages: | 191 |
| Author: | J. David Hunger, Thomas L. Wheelen |
| Language: | en |
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